September 3rd, 2010
Ich lese gerade einen Artikel in der Frankfurter Rundschau über die Tatsache, dass der hessische Energieversorger HSE ein neues Logo bekommen hat, das es schon gab. Auch der Slogan „Das Ganze sehen“ war bereits vergeben. Interessant, dass es auch einer so renommierten Agentur wie Jung von Matt passieren kann, eben nicht „Das Ganze“ zu sehen…
February 13th, 2008
I had to conduct a Bachelor final exam recently about brands and how brand names are developed. It was a linguistic thing rather than a design thing, but nevertheless I asked some designer questions as well.
Anyway, the candidate we examined was Philipp Quanz and he just pointed out to me that the final results of the European Logo Design Awards were quite interesting. I have to agree in various ways.